Latest posts | Feed | By Mark Brownlow on September 05, 2003
Don't forget us poor souls outside the USA
I got a newsletter today from a well-known brand and personality. In the editorial, the editor spoke about something that happened at the MTV music awards, baseball (I think) and American Idol, a US TV show (I assume). All of which was quite funny, assuming you understood the references. But the message I got was also, "this newsletter is for Americans."
In fact, I know the publication revels in speaking to a worldwide audience. But cultural references are always tricky. What might sound funny to the "domestic" audience, just raises a "huh?" (or "que?") from those elsewhere. Certainly the choice of references left me a little bemused, which I'm sure wasn't the intended effect.
I got a newsletter today from a well-known brand and personality. In the editorial, the editor spoke about something that happened at the MTV music awards, baseball (I think) and American Idol, a US TV show (I assume). All of which was quite funny, assuming you understood the references. But the message I got was also, "this newsletter is for Americans."
In fact, I know the publication revels in speaking to a worldwide audience. But cultural references are always tricky. What might sound funny to the "domestic" audience, just raises a "huh?" (or "que?") from those elsewhere. Certainly the choice of references left me a little bemused, which I'm sure wasn't the intended effect.
[This post brought to you by Campaigner Email Marketing]
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