Latest posts | Feed | By Mark Brownlow

Email and multi-channel marketing
Just talked with the Bombay Company about their online activities for an article I'm writing. They take a very holistic approach to their business, and are blurring the lines between catalogs, online and retail. They're also using email extensively. Not just for typical website promotions, but to drive traffic to online versions of their print catalogs and Sunday newspaper inserts for example.

Permalink | September 03, 2003 | 0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter

0 Comments:

Comments closed for this post