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Email and multi-channel marketing
Just talked with the Bombay Company about their online activities for an article I'm writing. They take a very holistic approach to their business, and are blurring the lines between catalogs, online and retail. They're also using email extensively. Not just for typical website promotions, but to drive traffic to online versions of their print catalogs and Sunday newspaper inserts for example.
Just talked with the Bombay Company about their online activities for an article I'm writing. They take a very holistic approach to their business, and are blurring the lines between catalogs, online and retail. They're also using email extensively. Not just for typical website promotions, but to drive traffic to online versions of their print catalogs and Sunday newspaper inserts for example.
Permalink | September 03, 2003 |
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