Latest posts | Feed | By Mark Brownlow on September 02, 2003
Is The Email Open Rate A Perfect Pricing Model?
Rodney Much of Opt-in News raises the possibility of basing email list rental prices on open rates. I'm not sure that's the last word on pricing, given measurement problems and the fact that the single biggest determinant of open rate is subject line, rather than list quality.
However, it's certainly a useful contribution to the list rental scene, raising as it does some of the important issues faced by the industry.
Rodney Much of Opt-in News raises the possibility of basing email list rental prices on open rates. I'm not sure that's the last word on pricing, given measurement problems and the fact that the single biggest determinant of open rate is subject line, rather than list quality.
However, it's certainly a useful contribution to the list rental scene, raising as it does some of the important issues faced by the industry.
[This post brought to you by Campaigner Email Marketing]
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