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Things people do wrong
Yesterday and today gave birth to a few more email marketing worst practices. For the record, here's the first line of a story pitch I just got from a PR rep:
"Dear Error! MergeField was not found in header record of data source.,"
"When personalization goes wrong" Seems like a test might be in order.
Then yesterday I visited three of the largest golf retail sites to sign up for sales alerts for research purposes. One didn't have any kind of email subscription going on. Of the other two, neither sent me a welcome message or confirmation email after accepting my sign-up.
Lesson: Despite what you might think, you can still get ahead of the competition through email marketing. Because some of them still aren't doing any. And because some of the others still aren't doing it properly.
Yesterday and today gave birth to a few more email marketing worst practices. For the record, here's the first line of a story pitch I just got from a PR rep:
"Dear Error! MergeField was not found in header record of data source.,"
"When personalization goes wrong" Seems like a test might be in order.
Then yesterday I visited three of the largest golf retail sites to sign up for sales alerts for research purposes. One didn't have any kind of email subscription going on. Of the other two, neither sent me a welcome message or confirmation email after accepting my sign-up.
Lesson: Despite what you might think, you can still get ahead of the competition through email marketing. Because some of them still aren't doing any. And because some of the others still aren't doing it properly.
Permalink | September 24, 2003 |
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