Latest posts | Feed | By Mark Brownlow on October 03, 2003
Generating reader feedback
Three quick - but good - tips in an article by Michael Katz, a friend of mine who really does deserve the guru title. The level of feedback you get from readers of an e-newsletter is an important success metric. The greater the dialog, the stronger the relationship with customers and prospects. Not to mention all the incredibly valuable market research info you can get out of readers. Cheaper than focus groups...
NB: The above link takes you to the latest article at the site. To get to the reader feedback article in the future, you'll need to visit the site's archives and look for the Oct 3 2003 newsletter.
Three quick - but good - tips in an article by Michael Katz, a friend of mine who really does deserve the guru title. The level of feedback you get from readers of an e-newsletter is an important success metric. The greater the dialog, the stronger the relationship with customers and prospects. Not to mention all the incredibly valuable market research info you can get out of readers. Cheaper than focus groups...
NB: The above link takes you to the latest article at the site. To get to the reader feedback article in the future, you'll need to visit the site's archives and look for the Oct 3 2003 newsletter.
[This post brought to you by Campaigner Email Marketing]
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