Latest posts | Feed | | By Mark Brownlow
Generating reader feedback
Three quick - but good - tips in an article by Michael Katz, a friend of mine who really does deserve the guru title. The level of feedback you get from readers of an e-newsletter is an important success metric. The greater the dialog, the stronger the relationship with customers and prospects. Not to mention all the incredibly valuable market research info you can get out of readers. Cheaper than focus groups...
NB: The above link takes you to the latest article at the site. To get to the reader feedback article in the future, you'll need to visit the site's archives and look for the Oct 3 2003 newsletter.
Three quick - but good - tips in an article by Michael Katz, a friend of mine who really does deserve the guru title. The level of feedback you get from readers of an e-newsletter is an important success metric. The greater the dialog, the stronger the relationship with customers and prospects. Not to mention all the incredibly valuable market research info you can get out of readers. Cheaper than focus groups...
NB: The above link takes you to the latest article at the site. To get to the reader feedback article in the future, you'll need to visit the site's archives and look for the Oct 3 2003 newsletter.
[This post brought to you by Campaigner Email Marketing]
Permalink | October 03, 2003 |
Get posts like this: as an RSS feed | biweekly email | via Twitter
Permalink | October 03, 2003 |
Get posts like this: as an RSS feed | biweekly email | via Twitter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
