Latest posts | Feed | By Mark Brownlow on October 08, 2003
Hello, My Name Is Mike... and I Send Out Email
Article at MarketingProfs.com by Michael Fischler. He argues that legitimate marketers should stop apologizing for their email marketing, and describes his approach to getting subscribers and clients through outreach emails.
He has an interesting perspective and I like his optimistic attitude. Two comments...
1. The kind of one-to-one personal email solicitations he uses to gather subscribers can only work with a specific audience in B2B markets. It also takes a fine touch and intelligence if it's not going to be considered spam.
2. Michael says, "If they don't want to receive it, they will tell me so. If they don't like what they're receiving, they'll ask me not to send it anymore." Perhaps in Michael's case. But in most cases, people never bother unsubscribing - they just use a filter, click the "block" button or delete.
Article at MarketingProfs.com by Michael Fischler. He argues that legitimate marketers should stop apologizing for their email marketing, and describes his approach to getting subscribers and clients through outreach emails.
He has an interesting perspective and I like his optimistic attitude. Two comments...
1. The kind of one-to-one personal email solicitations he uses to gather subscribers can only work with a specific audience in B2B markets. It also takes a fine touch and intelligence if it's not going to be considered spam.
2. Michael says, "If they don't want to receive it, they will tell me so. If they don't like what they're receiving, they'll ask me not to send it anymore." Perhaps in Michael's case. But in most cases, people never bother unsubscribing - they just use a filter, click the "block" button or delete.
[This post brought to you by Campaigner Email Marketing]
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