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Report on Consumer Email Habits
Today, DoubleClick released its annual Consumer Email Study. The link above takes you to the press release (i.e. executive summary). Interesting factoids...
- Female consumers seem to have a more favorable attitude to marketing emails than men
- the "from" line is critical in getting your message read
- email plays a key role in driving sales, but not directly from the clickthrough.
Oh yeah, and people still have an issue with spam.
Today, DoubleClick released its annual Consumer Email Study. The link above takes you to the press release (i.e. executive summary). Interesting factoids...
- Female consumers seem to have a more favorable attitude to marketing emails than men
- the "from" line is critical in getting your message read
- email plays a key role in driving sales, but not directly from the clickthrough.
Oh yeah, and people still have an issue with spam.
Permalink | October 13, 2003 |
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