Latest posts | Feed | | By Mark Brownlow
Why they like HTML
Some good formatting-related advice from Lynda Partner. I've always recommended giving people a choice between text and HTML (as Lynda does), so they can choose their preference. I wonder if I'm wrong though.
If people say they prefer text (or HTML), does that actually mean they dislike HTML (or text?). The one doesn't imply the other. If those who might otherwise choose text get the HTML default, how do the consequences compare to the potential benefits of only sending in HTML format (assuming there are some benefits)?
The answer is, I think, to test things out using different sign-up options - so you have a test group of "forced-HTML" versus "chose text" vs "chose HTML". Then see how responses differ and compare with costs.
Some good formatting-related advice from Lynda Partner. I've always recommended giving people a choice between text and HTML (as Lynda does), so they can choose their preference. I wonder if I'm wrong though.
If people say they prefer text (or HTML), does that actually mean they dislike HTML (or text?). The one doesn't imply the other. If those who might otherwise choose text get the HTML default, how do the consequences compare to the potential benefits of only sending in HTML format (assuming there are some benefits)?
The answer is, I think, to test things out using different sign-up options - so you have a test group of "forced-HTML" versus "chose text" vs "chose HTML". Then see how responses differ and compare with costs.
[This post brought to you by Campaigner Email Marketing]
Permalink | November 10, 2003 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Permalink | November 10, 2003 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
