Latest posts | Feed | By Mark Brownlow on December 31, 2003
Duff PR
Two particularly crass PR efforts crossed my path today.
1. About 2 weeks ago, a PR agency lady sent in an unsuitable story pitch. That's OK. Although 5 mins research on her part would have saved her the trouble, it's not an issue for me. I just wrote back explaining what I need from a story. The "crass" bit is the fact that she never bothered to respond to my reply (great PR!) and today I got another unsuitable story pitch from her.
2. And today I got about my Xth irrelevant story pitch from the same PR agency. I've tried several times to communicate with them on what makes a suitable story for me. Yet they ignore this and continue to bombard me with irrelevant stuff. So much so that if they ever come up with a suitable one, I'll probably delete it without checking.
How come people in PR can be so bad at PR?
Two particularly crass PR efforts crossed my path today.
1. About 2 weeks ago, a PR agency lady sent in an unsuitable story pitch. That's OK. Although 5 mins research on her part would have saved her the trouble, it's not an issue for me. I just wrote back explaining what I need from a story. The "crass" bit is the fact that she never bothered to respond to my reply (great PR!) and today I got another unsuitable story pitch from her.
2. And today I got about my Xth irrelevant story pitch from the same PR agency. I've tried several times to communicate with them on what makes a suitable story for me. Yet they ignore this and continue to bombard me with irrelevant stuff. So much so that if they ever come up with a suitable one, I'll probably delete it without checking.
How come people in PR can be so bad at PR?
[This post brought to you by Campaigner Email Marketing]
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