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DoubleClick's Q3 Email Trend report is out (the link takes you direct to the .pdf file). Delivery rates are up (hurrah!), open rates stayed roughly the same (huroo!) and CTR rose (hurrah again!). Don't forget the ifs and buts when interpreting statistical averages...
Permalink | December 08, 2003 | 0 comment(s) - add yours!
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