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Financial Services Customers Warmed by E-mail
IAR reports on a survey that suggests email does indeed enhance customer loyalty (which is nice, since that's one of the prime reasons used to justify email marketing). Though the report rightly questions whether people are loyal because of email, or get email because they're already loyal.
IAR reports on a survey that suggests email does indeed enhance customer loyalty (which is nice, since that's one of the prime reasons used to justify email marketing). Though the report rightly questions whether people are loyal because of email, or get email because they're already loyal.
Permalink | December 09, 2003 |
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