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Trust Issues Loom Over E-Commerce
Disturbing results from a survey by TRUSTe. Almost half indicated that privacy concerns would limit their online shopping this holiday season. But wait...here's the shocking news. Those people also cited "fear of getting spam" as one of the main causes of that concern.
So the spam issue isn't just a concern for legitimate email marketers, it's a concern for anyone selling online.
Disturbing results from a survey by TRUSTe. Almost half indicated that privacy concerns would limit their online shopping this holiday season. But wait...here's the shocking news. Those people also cited "fear of getting spam" as one of the main causes of that concern.
So the spam issue isn't just a concern for legitimate email marketers, it's a concern for anyone selling online.
Permalink | December 03, 2003 |
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