No man is an iland
...daily blog with email marketing advice, news and best practices
Feed | Latest posts | By Mark Brownlow
Brought to you by Campaigner Email Marketing
August 27, 2003
Osirusoft Blacklists The World
Goodness! Gracious! Insert nastier expletive here! According to SlashDot, the guy maintaining the SPEWS email blacklist has blacklisted the entire world. So any server using that blacklist (and an awful lot do) will reject all email. You might want to hold on to non-urgent mailouts until the issue is clarified.
Goodness! Gracious! Insert nastier expletive here! According to SlashDot, the guy maintaining the SPEWS email blacklist has blacklisted the entire world. So any server using that blacklist (and an awful lot do) will reject all email. You might want to hold on to non-urgent mailouts until the issue is clarified.
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August 25, 2003
DoubleClick Q2 Email Trend Report
For those of a stats bent, here's Doubleclick's press release giving highlights from their latest quarterly email report. The numbers suggest the performance of email as a marketing vehicle is stable, with slight increases in metrics like average open rates and CTR. Which given advances in technology, skills and experience, suggests we can still just about make up for all the spam-induced problems with deliverability and credibility.
For those of a stats bent, here's Doubleclick's press release giving highlights from their latest quarterly email report. The numbers suggest the performance of email as a marketing vehicle is stable, with slight increases in metrics like average open rates and CTR. Which given advances in technology, skills and experience, suggests we can still just about make up for all the spam-induced problems with deliverability and credibility.
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August 21, 2003
Virus-Attack Advisory for Major Emailers: Four-Step Checklist
MarketingSherpa's advice on how to protect your email marketing efforts from the impacts of the current virus onslaught. For details of these virus problems, see this article in the Register.
MarketingSherpa's advice on how to protect your email marketing efforts from the impacts of the current virus onslaught. For details of these virus problems, see this article in the Register.
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August 19, 2003
Publishing your e-newsletter as a PDF: retro or a smart move?
Debbie Weil (another author I admire) with some useful questions - and answers - about publishing e-newsletters in .pdf format. Seems the text vs HTML debate is now a three-way fight.
Debbie Weil (another author I admire) with some useful questions - and answers - about publishing e-newsletters in .pdf format. Seems the text vs HTML debate is now a three-way fight.
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August 18, 2003
Email blocking and filtering report
Return Path released this 2 page .pdf report indicating that top ISPs are blocking or filtering out an average 17% of legitimate permission-based emails. In other words, it's confirmation that the war on spam is affecting more than a few innocent bystanders. In more bad news, non-delivery rates reached as high as 38% with some ISPs.
Interesting to note though that non-deliverability split by the sender's industry varied between 1% and 46%. So if I was a permission-based marketer, I'd be looking at those industries' practices to find out why.
Return Path released this 2 page .pdf report indicating that top ISPs are blocking or filtering out an average 17% of legitimate permission-based emails. In other words, it's confirmation that the war on spam is affecting more than a few innocent bystanders. In more bad news, non-delivery rates reached as high as 38% with some ISPs.
Interesting to note though that non-deliverability split by the sender's industry varied between 1% and 46%. So if I was a permission-based marketer, I'd be looking at those industries' practices to find out why.
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Eight Steps to Ward Off Spam Complaints
Author Raj Khera is an experienced industry voice, so you'll find plenty of valuable advice here. Though it's a sad (but true) reflection on the state of the industry when it's become necessary to point out that you should adhere to your privacy policy.
My only beef with Raj's advice is that the first part about not purchasing, trading or borrowing lists might lead some people to believe that all rented lists are also spam lists, which is not true. That's not what he means, I think, but the language is a little unclear.
Author Raj Khera is an experienced industry voice, so you'll find plenty of valuable advice here. Though it's a sad (but true) reflection on the state of the industry when it's become necessary to point out that you should adhere to your privacy policy.
My only beef with Raj's advice is that the first part about not purchasing, trading or borrowing lists might lead some people to believe that all rented lists are also spam lists, which is not true. That's not what he means, I think, but the language is a little unclear.
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Jennings Report Publisher's Note
I like Jeanne Jennings, both for her knowledge and her enthusiasm. In this note, she does a nice review of a proposed email list rental campaign. Lots of insights there worth reading.
I like Jeanne Jennings, both for her knowledge and her enthusiasm. In this note, she does a nice review of a proposed email list rental campaign. Lots of insights there worth reading.
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