No man is an iland
...daily blog with email marketing advice, news and best practices
Feed | Latest posts | By Mark Brownlow
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November 26, 2003
Lawmakers: Spam Bill Is a Turkey
The Internet Advertising Report has the views of those who voted against the Can-Spam bill, prefering tougher legislation.
The same source also has the views of marketers here.
The Internet Advertising Report has the views of those who voted against the Can-Spam bill, prefering tougher legislation.
The same source also has the views of marketers here.
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Abandoned order recovery using email
The real meat to this case study is behind a payment barrier, but the free version does very clearly highlight how email marketing is much more than e-newsletters or weekly sales promotions.
The article describes how clever use of automated email messages to people who abandoned the order process produced 4000 more sales.
The real meat to this case study is behind a payment barrier, but the free version does very clearly highlight how email marketing is much more than e-newsletters or weekly sales promotions.
The article describes how clever use of automated email messages to people who abandoned the order process produced 4000 more sales.
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November 25, 2003
A Battle Won in the War on Spam?
Another view on that federal legislation, from destinationCRM.com.
Another view on that federal legislation, from destinationCRM.com.
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November 24, 2003
How to Avoid Lawsuits Over Your Email
As US legislators continue to pass anti-spam laws, some helpful advice on how to avoid becoming collateral legal damage if you're a legitimate permission-based email marketer.
As US legislators continue to pass anti-spam laws, some helpful advice on how to avoid becoming collateral legal damage if you're a legitimate permission-based email marketer.
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November 18, 2003
The CAN-SPAM Act: Real Reform or Political Pork?
Neil Squillante runs the rule over the soon-to-be-enacted CAN-SPAM Act and considers some of the implications for marketers and for inboxes.
As President of an online services marketing company and a former lawyer, he has a pretty unique perspective.
Neil Squillante runs the rule over the soon-to-be-enacted CAN-SPAM Act and considers some of the implications for marketers and for inboxes.
As President of an online services marketing company and a former lawyer, he has a pretty unique perspective.
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Anti-Spam Legislation of Little Concern to Permission-Based Email Marketers
OK, this is a press release, but there are some interesting informal survey numbers (from a webinar) on what worries email marketers and what they're doing about it. The headline is a little misleading, since not citing anti-spam legislation as your primary concern does not imply it's not a concern at all.
OK, this is a press release, but there are some interesting informal survey numbers (from a webinar) on what worries email marketers and what they're doing about it. The headline is a little misleading, since not citing anti-spam legislation as your primary concern does not imply it's not a concern at all.
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November 16, 2003
Nigerian email conmen fall into their targets' net
Having stated that email scams won't end while money is being made (see here), it seems others are working to prove the opposite is true.
Having stated that email scams won't end while money is being made (see here), it seems others are working to prove the opposite is true.
November 15, 2003
Experts to Marketers: Spam Lawsuits are Coming
A round up of policy-related insights that came up at the BigFoot Interactive sponsored "Spam summit."
A round up of policy-related insights that came up at the BigFoot Interactive sponsored "Spam summit."
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Nigerian email scam causes Americans to loiter in London hotel lobbies
This article suggests that spam-promoted Nigerian email scams might be that country's second largest industry. I'd like to see the evidence, but regardless, it hardly seems likely they'll stop if they're making the kind of money that entertains such predictions.
This article suggests that spam-promoted Nigerian email scams might be that country's second largest industry. I'd like to see the evidence, but regardless, it hardly seems likely they'll stop if they're making the kind of money that entertains such predictions.
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November 10, 2003
Say goodbye to 3rd party RSS readers: Gates & Longhorn integrate RSS.
A reference noting that a future iteration of the Windows operating system will have RSS capabilities built into it. At which point it seems likely that the RSS format will go mainstream and displace email for newsletters and the like. Take note.
A reference noting that a future iteration of the Windows operating system will have RSS capabilities built into it. At which point it seems likely that the RSS format will go mainstream and displace email for newsletters and the like. Take note.
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Why they like HTML
Some good formatting-related advice from Lynda Partner. I've always recommended giving people a choice between text and HTML (as Lynda does), so they can choose their preference. I wonder if I'm wrong though.
If people say they prefer text (or HTML), does that actually mean they dislike HTML (or text?). The one doesn't imply the other. If those who might otherwise choose text get the HTML default, how do the consequences compare to the potential benefits of only sending in HTML format (assuming there are some benefits)?
The answer is, I think, to test things out using different sign-up options - so you have a test group of "forced-HTML" versus "chose text" vs "chose HTML". Then see how responses differ and compare with costs.
Some good formatting-related advice from Lynda Partner. I've always recommended giving people a choice between text and HTML (as Lynda does), so they can choose their preference. I wonder if I'm wrong though.
If people say they prefer text (or HTML), does that actually mean they dislike HTML (or text?). The one doesn't imply the other. If those who might otherwise choose text get the HTML default, how do the consequences compare to the potential benefits of only sending in HTML format (assuming there are some benefits)?
The answer is, I think, to test things out using different sign-up options - so you have a test group of "forced-HTML" versus "chose text" vs "chose HTML". Then see how responses differ and compare with costs.
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November 04, 2003
Ad:Tech Blog - Live Conference Coverage
Catch up with what's going on at one of the biggest online ad events of the year. Some email marketing sessions happening as well.
Catch up with what's going on at one of the biggest online ad events of the year. Some email marketing sessions happening as well.
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November 03, 2003
Spam Laws
Just came across this resource through the Ad-Marketing list. An up-to-date overview of spam legislation in countries around the world, including US state and Federal laws, and EU law. A must for marketers.
Just came across this resource through the Ad-Marketing list. An up-to-date overview of spam legislation in countries around the world, including US state and Federal laws, and EU law. A must for marketers.
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