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Opt-in e-mail marketers already comply with CAN-Spam - but not all of it
InternetRetailer.com reports the results of an EmailLabs study which showed, for example, that just under half of the permission emails examined met the Can-Spam requirement to display a postal address. They also cite another study which reveals that less than 1% of non-permission based mail is Can-Spam compliant...

Can you say E for Enforcement.

[This post brought to you by Campaigner Email Marketing]
Permalink | January 29, 2004 | 0 comment(s) - add yours!
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