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Triangle Tech Journal - Will spam kill e-mail marketing?
Despite the title, this article by Drew Adams is really a solid attempt to explain to businesses why they should still be interested in email marketing, how they can still get the best out of it, and what they can do to minimize the threat from spam.
It's a bit too pessimistic on "email for acquisition" for my preferences, but a good read, especially if you're new to the scene.
Despite the title, this article by Drew Adams is really a solid attempt to explain to businesses why they should still be interested in email marketing, how they can still get the best out of it, and what they can do to minimize the threat from spam.
It's a bit too pessimistic on "email for acquisition" for my preferences, but a good read, especially if you're new to the scene.
Permalink | January 16, 2004 |
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