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The cross-channel pull of e-mail at Bombay
Another email marketing success story - "For every $1 e-mail drives in online sales, e-mail drives $10 in store sales." I'm not surprised - I've spoken to many retailers who see email primarily as a vehicle for driving traffic to their offline stores rather than their e-commerce site.
Another email marketing success story - "For every $1 e-mail drives in online sales, e-mail drives $10 in store sales." I'm not surprised - I've spoken to many retailers who see email primarily as a vehicle for driving traffic to their offline stores rather than their e-commerce site.
Permalink | February 02, 2004 |
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