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EmailTrend Reports
DoubleClick just released their report for Q4, 2003 - downloadable as a .pdf file. A review of aggregate data from their many clients shows that delivery, open and clickthrough rates all improved slightly over the same period last year.
Among the other stats in there is one suggesting that average revenues per email delivered were $0.26. Not bad.
DoubleClick just released their report for Q4, 2003 - downloadable as a .pdf file. A review of aggregate data from their many clients shows that delivery, open and clickthrough rates all improved slightly over the same period last year.
Among the other stats in there is one suggesting that average revenues per email delivered were $0.26. Not bad.
Permalink | February 27, 2004 |
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