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How Ebates Converts 20-40% of Its First-time Visitors into Email Sign-ups
Another MarketingSherpa case study, this time covering the tactics used by eBates at its own site to build its house email list (using...gulp...pop-ups and popunders). Also includes some discussion of the whole pop-up blocking issue.
Another MarketingSherpa case study, this time covering the tactics used by eBates at its own site to build its house email list (using...gulp...pop-ups and popunders). Also includes some discussion of the whole pop-up blocking issue.
Permalink | February 26, 2004 |
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