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How to Convert More of Your Tentative Prospects with Highly Targeted, Personal Emails
MarketingSherpa reports on how a B2B marketer used web and email reporting tools to identify and segment individual subscribers in terms of their likely interest in a workshop. And then followed up using one-to-one, individual, personalized email to swing the sale. Includes some advice on how to do the one-to-one bit properly, since a lot of people think that just means putting the recipient's name in a form letter.
MarketingSherpa reports on how a B2B marketer used web and email reporting tools to identify and segment individual subscribers in terms of their likely interest in a workshop. And then followed up using one-to-one, individual, personalized email to swing the sale. Includes some advice on how to do the one-to-one bit properly, since a lot of people think that just means putting the recipient's name in a form letter.
Permalink | February 05, 2004 |
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