Latest posts | Feed | By Mark Brownlow on February 23, 2004
Infatuation, Maturation or Saturation?
Michael Mayor writes about the product cycle for items/services sold via direct email. His well-argued theory is that saturation eventually deadens the market for a particular item or service, and all the creative and marketing genius in the world won't fix the problem. He calls it the "missed" cycle. And, of course, suggests you need to know where you are in that cycle (easier said than done). Good stuff.
Michael Mayor writes about the product cycle for items/services sold via direct email. His well-argued theory is that saturation eventually deadens the market for a particular item or service, and all the creative and marketing genius in the world won't fix the problem. He calls it the "missed" cycle. And, of course, suggests you need to know where you are in that cycle (easier said than done). Good stuff.
[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
