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Infatuation, Maturation or Saturation?
Michael Mayor writes about the product cycle for items/services sold via direct email. His well-argued theory is that saturation eventually deadens the market for a particular item or service, and all the creative and marketing genius in the world won't fix the problem. He calls it the "missed" cycle. And, of course, suggests you need to know where you are in that cycle (easier said than done). Good stuff.
Michael Mayor writes about the product cycle for items/services sold via direct email. His well-argued theory is that saturation eventually deadens the market for a particular item or service, and all the creative and marketing genius in the world won't fix the problem. He calls it the "missed" cycle. And, of course, suggests you need to know where you are in that cycle (easier said than done). Good stuff.
Permalink | February 23, 2004 |
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