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Mailers and ISPs: Can't We All Just Get Along?
Interesting article at IAR, looking at the complicated relationship between the guardians of subscribers' inboxes (ISPs) and those who want to get into those inboxes (marketers). Includes some relevant quotes from the people behind the big ISP email teams.
Interesting article at IAR, looking at the complicated relationship between the guardians of subscribers' inboxes (ISPs) and those who want to get into those inboxes (marketers). Includes some relevant quotes from the people behind the big ISP email teams.
Permalink | February 13, 2004 |
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