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My Can-Spam worry
Since it's been almost 48 hours since a Can-Spam related post, here's a little worry I have. Now that everyone is so obsessed with compliance, isn't there a danger that marketers forget that permission issues and Can-Spam compliance are not one and the same?
Recipients don't judge spam on whether or not it complies with the Can-Spam legislation. Only lawmakers do that. Recipients judge email/spam according to its relevancy and their perception of whether or not you have permission to mail it to them. Can-Spam and formal permission requirements are irrelevant to that. And it's the recipients that clickthrough and buy, not lawmakers.
Since it's been almost 48 hours since a Can-Spam related post, here's a little worry I have. Now that everyone is so obsessed with compliance, isn't there a danger that marketers forget that permission issues and Can-Spam compliance are not one and the same?
Recipients don't judge spam on whether or not it complies with the Can-Spam legislation. Only lawmakers do that. Recipients judge email/spam according to its relevancy and their perception of whether or not you have permission to mail it to them. Can-Spam and formal permission requirements are irrelevant to that. And it's the recipients that clickthrough and buy, not lawmakers.
Permalink | February 05, 2004 |
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