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TACD's online survey on spam, Oct - Dec 2003
Summary of a survey conducted by the Transatlantic Consumer Dialogue (representing 65 US and EU consumer organisations). They basically asked over 21,000 consumers for their opinion on spam and what to do about it. Needless to say, the results suggest they'll be lobbying for far stronger anti-spam laws. Some excerpts...
"82% said that governments should only allow commercial emails to be sent if the recipient has agreed in advance to receive them (opt-in)"
"52% said that they shop online less or not at all because they are worried about spam" (yet another reason why marketers need to support anti-spam efforts).
Summary of a survey conducted by the Transatlantic Consumer Dialogue (representing 65 US and EU consumer organisations). They basically asked over 21,000 consumers for their opinion on spam and what to do about it. Needless to say, the results suggest they'll be lobbying for far stronger anti-spam laws. Some excerpts...
"82% said that governments should only allow commercial emails to be sent if the recipient has agreed in advance to receive them (opt-in)"
"52% said that they shop online less or not at all because they are worried about spam" (yet another reason why marketers need to support anti-spam efforts).
Permalink | February 04, 2004 |
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