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Email marketing spending set to triple over next few years
According to JupiterResearch that is. They reckon it will hit $6.1 billion in 2008, mostly retention email, but they expect a recovery in the use of email for acquisition as well (meaning list rental I presume). Oh yes, and, "...marketers must manage their campaigns with skill to obtain the full benefits of online direct marketing." So any of you thinking you can obtain the full benefits by managing your campaigns badly need to think again.
According to JupiterResearch that is. They reckon it will hit $6.1 billion in 2008, mostly retention email, but they expect a recovery in the use of email for acquisition as well (meaning list rental I presume). Oh yes, and, "...marketers must manage their campaigns with skill to obtain the full benefits of online direct marketing." So any of you thinking you can obtain the full benefits by managing your campaigns badly need to think again.
Permalink | March 22, 2004 |
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