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The Formula Behind an E-Newsletter That Sells
Most people (myself included) tend to preach that e-newsletters are a long-term approach to increasing sales. Debbie Weil takes a slightly different stance in this article at MarketingProfs.com, and offers advice and examples on how to use your newsletter for a more immediate sales impact.

Permalink | March 16, 2004 | 0 comment(s)
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