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Libraries email chapters to entice readers
Hmmm...on my eternal quest for cross-fertilization (stealing ideas from others), here's a short article on how libraries send extracts from books to email subscribers in order to get them into the library and borrowing more texts. Surely something in there could be adapted to a business environment?
Hmmm...on my eternal quest for cross-fertilization (stealing ideas from others), here's a short article on how libraries send extracts from books to email subscribers in order to get them into the library and borrowing more texts. Surely something in there could be adapted to a business environment?
Permalink | March 29, 2004 |
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