Latest posts | Feed | By Mark Brownlow on March 29, 2004
Libraries email chapters to entice readers
Hmmm...on my eternal quest for cross-fertilization (stealing ideas from others), here's a short article on how libraries send extracts from books to email subscribers in order to get them into the library and borrowing more texts. Surely something in there could be adapted to a business environment?
Hmmm...on my eternal quest for cross-fertilization (stealing ideas from others), here's a short article on how libraries send extracts from books to email subscribers in order to get them into the library and borrowing more texts. Surely something in there could be adapted to a business environment?
[This post brought to you by Campaigner Email Marketing]
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