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Study: 19% of Opt-In E-Mail is Blocked
ClickZ News reports on some baddish news in a deliverability report put out by Return Path. Seems the inadvertant blocking of permission-based email by the big ISPs is getting worse, rather than better. Of particular concern to consumer marketers, who'll have more of these generic Yahoo, AOL addresses on their lists.
ClickZ News reports on some baddish news in a deliverability report put out by Return Path. Seems the inadvertant blocking of permission-based email by the big ISPs is getting worse, rather than better. Of particular concern to consumer marketers, who'll have more of these generic Yahoo, AOL addresses on their lists.
Permalink | March 15, 2004 |
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