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You CAN Tell How You're Selling Offline
Not strictly email marketing. But Derek Hewitt comes up with a bunch of practical suggestions on how to measure the impact of online promotions on offline sales. The more you know about such things, the better you can measure the ROI of your email camapigns.
Not strictly email marketing. But Derek Hewitt comes up with a bunch of practical suggestions on how to measure the impact of online promotions on offline sales. The more you know about such things, the better you can measure the ROI of your email camapigns.
Permalink | March 02, 2004 |
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