Latest posts | Feed | By Mark Brownlow on April 27, 2004
Avoid Email Blacklists
Matt Blumberg has some excellent advice on improving your deliverability through engaging your customers better. I just interviewed David Rosen over at myPoints.com and he said something similar. If you have consent and provide relevant, valuable emails, then a lot of the deliverability issues simply fall away because nobody's shouting spam, and the recipients act as advocates for your mails - calling their ISPs and postmasters to make sure your email gets through.
Matt Blumberg has some excellent advice on improving your deliverability through engaging your customers better. I just interviewed David Rosen over at myPoints.com and he said something similar. If you have consent and provide relevant, valuable emails, then a lot of the deliverability issues simply fall away because nobody's shouting spam, and the recipients act as advocates for your mails - calling their ISPs and postmasters to make sure your email gets through.
[This post brought to you by Campaigner Email Marketing]
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