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Can-Spam naughty, naughty
According to a study conducted by JupiterResearch, even top notch marketers are failing to comply properly with the requirements of Can-Spam. Among their findings from surveying "leading email marketers", the frankly soul-destroyingly astonishing fact that "Nearly one-quarter of marketers continued to send e-mail marketing messages after opt-outs were submitted and 16% sent messages after the legally prescribed 10-business-day period."
According to a study conducted by JupiterResearch, even top notch marketers are failing to comply properly with the requirements of Can-Spam. Among their findings from surveying "leading email marketers", the frankly soul-destroyingly astonishing fact that "Nearly one-quarter of marketers continued to send e-mail marketing messages after opt-outs were submitted and 16% sent messages after the legally prescribed 10-business-day period."
Permalink | April 21, 2004 |
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