Latest posts | Feed | By Mark Brownlow on April 14, 2004
E-mail lists choke on spam
John Borland delves into the history of the email discussion list, and also highlights how its popularity and viability has also fallen victim to the spam plague. One message I got out of this for marketers is that it's more evidence that less is more - people simply can't cope with an email source that requires frequent attention.
John Borland delves into the history of the email discussion list, and also highlights how its popularity and viability has also fallen victim to the spam plague. One message I got out of this for marketers is that it's more evidence that less is more - people simply can't cope with an email source that requires frequent attention.
[This post brought to you by Campaigner Email Marketing]
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