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Spam Slayer: Opting Out is Hard to Do
Tom Spring of PC World has my head shaking again with his report of how much trouble he had unsubscribing from email lists. It's hard to feel much sympathy for those email marketers who decry the impact of spam on the business, when even top companies can't get an unsubcribe process to work properly. Nor do I think much of the excuses. For years now, simple unsubscribe processes have been best practice. Some marketing heads need to be extracted from some sand.
Tom Spring of PC World has my head shaking again with his report of how much trouble he had unsubscribing from email lists. It's hard to feel much sympathy for those email marketers who decry the impact of spam on the business, when even top companies can't get an unsubcribe process to work properly. Nor do I think much of the excuses. For years now, simple unsubscribe processes have been best practice. Some marketing heads need to be extracted from some sand.
Permalink | April 27, 2004 |
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