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Assuming it's not an April Fool's joke, Google announced a new free email service. A quick look at the proposed features suggests it will be *massively* popular.
B2C marketers in particular need to watch this one because a lot of people will migrate their free email account to Google and it's a new service to learn about from a deliverability point of view.
If it is an April Fool's joke, the funniest part is probably the reaction it might provoke in the Microsoft-owned Hotmail offices.
* Google launches email, takes the Bill Gates defense (The Register)
* Google to offer email service (San Jose Mercury)
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