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Word of the month...
...is phishing, where scammers send out emails pretending to be from a leading brand, and encourage recipients to reveal their personal info (like credit card details), for example by "reverifying their account data" at some website. MarketingSherpa describes the phenomenon and has some advice on what to do if your brand is an unwitting victim.
...is phishing, where scammers send out emails pretending to be from a leading brand, and encourage recipients to reveal their personal info (like credit card details), for example by "reverifying their account data" at some website. MarketingSherpa describes the phenomenon and has some advice on what to do if your brand is an unwitting victim.
[This post brought to you by Campaigner Email Marketing]
Permalink | April 16, 2004 | 0 comment(s) - add yours!
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Permalink | April 16, 2004 | 0 comment(s) - add yours!
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