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Everything New is Old Again
Michael Mayor (a vendor in the space) has a few things to say about the state of email marketing. His underlying message is that there are too may unqualified "experts" offering email-related services and advice. And that their opinions about this marketing vehicle (mostly negative) are tainted by this lack of expertise. In other words, a bad workman always blames his tools.
Michael Mayor (a vendor in the space) has a few things to say about the state of email marketing. His underlying message is that there are too may unqualified "experts" offering email-related services and advice. And that their opinions about this marketing vehicle (mostly negative) are tainted by this lack of expertise. In other words, a bad workman always blames his tools.
Permalink | May 10, 2004 |
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