Latest posts | Feed | By Mark Brownlow on May 19, 2004
Free email changes
Google's announcement that users of its Gmail service get 1GB of space to store their emails has encouraged other providers to up their storage limits, too.
Lycos Europe just announced a new email service with 1GB of storage. And Yahoo will upgrade the current 4MB of storage for free email users to 100MB.
Will this have repurcussions for email marketers? Well, it might mean that...
...people are less likely to unsubscribe from a list because of an overflowing inbox
...people are less likely to delete emails to make space for new ones
...people are less likely to resent larger email sizes, as in html or rich media emails.
I'm not sure it will have massive implications, since there are so many other factors in play. But I'd certainly rate it as good news for marketers.
Google's announcement that users of its Gmail service get 1GB of space to store their emails has encouraged other providers to up their storage limits, too.
Lycos Europe just announced a new email service with 1GB of storage. And Yahoo will upgrade the current 4MB of storage for free email users to 100MB.
Will this have repurcussions for email marketers? Well, it might mean that...
...people are less likely to unsubscribe from a list because of an overflowing inbox
...people are less likely to delete emails to make space for new ones
...people are less likely to resent larger email sizes, as in html or rich media emails.
I'm not sure it will have massive implications, since there are so many other factors in play. But I'd certainly rate it as good news for marketers.
[This post brought to you by Campaigner Email Marketing]
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