Latest posts | Feed | By Mark Brownlow on May 06, 2004
It's a mad, mad world
According to this 2004 Spam Monitor survey, 44% of the surveyed companies market using email, yet only 16% are aware of anti-spam legislation in their country. Worse, 46% said they haven't communicated the legal obligations of email marketing to their marketing department.
If it was a small business survey, I'd understand. But heck, the demographics of the respondents suggest otherwise.
Ignoring any potential metholdological problems with the survey (which was carried out by a vendor) it still shows a breathtaking level of ignorance on a subject that's not exactly suffered from a lack of media coverage.
According to this 2004 Spam Monitor survey, 44% of the surveyed companies market using email, yet only 16% are aware of anti-spam legislation in their country. Worse, 46% said they haven't communicated the legal obligations of email marketing to their marketing department.
If it was a small business survey, I'd understand. But heck, the demographics of the respondents suggest otherwise.
Ignoring any potential metholdological problems with the survey (which was carried out by a vendor) it still shows a breathtaking level of ignorance on a subject that's not exactly suffered from a lack of media coverage.
[This post brought to you by Campaigner Email Marketing]
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