Latest posts | Feed | By Mark Brownlow on May 06, 2004
Nice email tactic
Yesterday I logged into my account at a domain registrar and looked up some domains with a view to buying them. A couple were available as .coms, but I decided not to go ahead.
Within a couple of hours of doing so, I got an email from them with a special offer on new domain registrations (I've opted in to this kind of thing there).
I just wonder if they were clever enough to spot that I failed to complete a transaction, and sent off the offer in response (it's worked by the way). Definitely a tactic retailers should use, assuming they have the right permissions from their customers.
Yesterday I logged into my account at a domain registrar and looked up some domains with a view to buying them. A couple were available as .coms, but I decided not to go ahead.
Within a couple of hours of doing so, I got an email from them with a special offer on new domain registrations (I've opted in to this kind of thing there).
I just wonder if they were clever enough to spot that I failed to complete a transaction, and sent off the offer in response (it's worked by the way). Definitely a tactic retailers should use, assuming they have the right permissions from their customers.
[This post brought to you by Campaigner Email Marketing]
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