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Do not do a "Do Not Spam" list
In this release from the FTC, they basically give a temporary thumbs down to the idea of a do-not-spam list. They say it might actually increase spam and would be impossible to enforce anyway. Instead they'll be encouraging efforts to improve email authentication, with a conference on the topic planned for later this year. So there'll be a few less frothy mouths in marketing departments today.
In this release from the FTC, they basically give a temporary thumbs down to the idea of a do-not-spam list. They say it might actually increase spam and would be impossible to enforce anyway. Instead they'll be encouraging efforts to improve email authentication, with a conference on the topic planned for later this year. So there'll be a few less frothy mouths in marketing departments today.
Permalink | June 16, 2004 |
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