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DoubleClick Email Trend Report
The press release summarizes the main findings from Q1 of this year and offers access to a more detailed executive summary. Essentially, not much has changed versus Q1, 2003 in terms of deliverability and performance. On the one hand, that's reassuring, since it means email is surviving as a commercial medium. On the other hand, 12 months of progress in terms of marketing skills, best practices, technology etc. hasn't had any impact on the numbers.
The press release summarizes the main findings from Q1 of this year and offers access to a more detailed executive summary. Essentially, not much has changed versus Q1, 2003 in terms of deliverability and performance. On the one hand, that's reassuring, since it means email is surviving as a commercial medium. On the other hand, 12 months of progress in terms of marketing skills, best practices, technology etc. hasn't had any impact on the numbers.
Permalink | June 02, 2004 |
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