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Marketing Executives Are Seeking Greater Accountability
A survey of CMOs says they're frustrated at an inability to gauge performance. This also applies to email marketing, where measuring the standalone performance is possible, but CMOs bemoan the lack of data with which to benchmark their results against those of their competitors.
A survey of CMOs says they're frustrated at an inability to gauge performance. This also applies to email marketing, where measuring the standalone performance is possible, but CMOs bemoan the lack of data with which to benchmark their results against those of their competitors.
Permalink | June 08, 2004 |
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