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E-Mail Makes TV Ads Better
Paul Soltoff highlights research confirming the synergy you get with a combined direct response TV ad and email marketing campaign. He also offers some practical advice on email tactics which best enhance the value of your TV spots.
Paul Soltoff highlights research confirming the synergy you get with a combined direct response TV ad and email marketing campaign. He also offers some practical advice on email tactics which best enhance the value of your TV spots.
Permalink | July 27, 2004 |
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