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Email Subscription Spam Risk Audit
Arial Software signed up to over a 1000 prominent in-house lists to see what happened to their email address. This report summarizes the results. Key findings: nearly everyone protected subscriber privacy. BUT...a handful failed to honor unsubscribe requests, over half of the emails received had no unsubscribe mechanism within the email, and over a third of the companies didn't bother ever sending an email to the subscribing address. Ouch!!!
Arial Software signed up to over a 1000 prominent in-house lists to see what happened to their email address. This report summarizes the results. Key findings: nearly everyone protected subscriber privacy. BUT...a handful failed to honor unsubscribe requests, over half of the emails received had no unsubscribe mechanism within the email, and over a third of the companies didn't bother ever sending an email to the subscribing address. Ouch!!!
Permalink | July 08, 2004 |
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