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Sixty-Five Online Businesses Receive Email Marketing Best Practices Award
Arial Software have been squeezing as many press releases as they can out of their survey of email practices. This is the sixth I think. Anyway, the key thing is that only 65 of the 1,057 large corporations surveyed satisfied the criteria required to describe their email efforts as best practice.
Not a huge number, but this is best practice, right? Well, if you look at the criteria used, it's pretty basic stuff these days. So the fact that less than 7% of those surveyed managed to meet those standards is depressing.
Arial Software have been squeezing as many press releases as they can out of their survey of email practices. This is the sixth I think. Anyway, the key thing is that only 65 of the 1,057 large corporations surveyed satisfied the criteria required to describe their email efforts as best practice.
Not a huge number, but this is best practice, right? Well, if you look at the criteria used, it's pretty basic stuff these days. So the fact that less than 7% of those surveyed managed to meet those standards is depressing.
Permalink | July 23, 2004 |
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