Latest posts | Feed | By Mark Brownlow on July 23, 2004
Sixty-Five Online Businesses Receive Email Marketing Best Practices Award
Arial Software have been squeezing as many press releases as they can out of their survey of email practices. This is the sixth I think. Anyway, the key thing is that only 65 of the 1,057 large corporations surveyed satisfied the criteria required to describe their email efforts as best practice.
Not a huge number, but this is best practice, right? Well, if you look at the criteria used, it's pretty basic stuff these days. So the fact that less than 7% of those surveyed managed to meet those standards is depressing.
Arial Software have been squeezing as many press releases as they can out of their survey of email practices. This is the sixth I think. Anyway, the key thing is that only 65 of the 1,057 large corporations surveyed satisfied the criteria required to describe their email efforts as best practice.
Not a huge number, but this is best practice, right? Well, if you look at the criteria used, it's pretty basic stuff these days. So the fact that less than 7% of those surveyed managed to meet those standards is depressing.
[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
