Latest posts | Feed | By Mark Brownlow on August 04, 2004
AOL buys Mailblocks
Now I don't normally point to acquisition news, but this one is a biggie. AOL intends to implement Mailblocks' challenge/response technology across its email services (as an option).
Think about that for a moment.
Up until now, nobody had a problem with C/R because of the lack of addresses using that functionality. But if AOL subscribers use it in a big way, that's a whole heap of manual confirmations that broadcast mailers will need to do (unless they can bypass the CR with a whitelisting?).
Now I don't normally point to acquisition news, but this one is a biggie. AOL intends to implement Mailblocks' challenge/response technology across its email services (as an option).
Think about that for a moment.
Up until now, nobody had a problem with C/R because of the lack of addresses using that functionality. But if AOL subscribers use it in a big way, that's a whole heap of manual confirmations that broadcast mailers will need to do (unless they can bypass the CR with a whitelisting?).
[This post brought to you by Campaigner Email Marketing]
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