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In New E-mail Climate, Marketers Must Strive for Relevance
Kevin Newcomb highlights forthcoming deliverability developments like authentication, reputation and accreditation systems, all of which provide yet more reasons for sticking to the kind of best practices that have been around since the early days of email marketing; send relevant mails to people who want them.
Kevin Newcomb highlights forthcoming deliverability developments like authentication, reputation and accreditation systems, all of which provide yet more reasons for sticking to the kind of best practices that have been around since the early days of email marketing; send relevant mails to people who want them.
Permalink | August 31, 2004 |
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