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Do Duplicate Email Sends Pay Off?
An EmailSherpa case study with some inspiring results - a 5.8% conversion rate (just under 6 buyers for every 100 emails sent, I think; you need to examine the figures carefully) for a $100 product.

[This post brought to you by Campaigner Email Marketing]
Permalink | September 17, 2004 | 0 comment(s) - add yours!
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