Latest posts | Feed | By Mark Brownlow on October 29, 2004
MailerMailer
The company sent me a note with some results from their Email Marketing Use and Trends report. Some interesting snippets:
* The average bounce rate for a customer's first five mailings was 6.60%. For subsequent mailings, after bad addresses were removed, it went down to 3.59%.
* Over 80% of emails that would be opened were opened within 48-hours after delivery. By the sixth day, 95% of all emails that would be opened were opened. (I'd turn that around and point out that 5-20% of your opens can mean a lot of people - so don't base campaign evaluations on immediate results, and keep landing pages etc. active for long enough to catch "latecomers")
* The average unique open rate for all industries was 26.65%.
* The average click-through rate, the percentage of emails containing links that were clicked upon, for all industries was 4.27%.
* Emails with personalized subject lines were opened more often (32.49% compared to 26.65%) and received higher click rates (8.45% compared to 4.27%) than emails with personalized messages only or no personalization.
The company sent me a note with some results from their Email Marketing Use and Trends report. Some interesting snippets:
* The average bounce rate for a customer's first five mailings was 6.60%. For subsequent mailings, after bad addresses were removed, it went down to 3.59%.
* Over 80% of emails that would be opened were opened within 48-hours after delivery. By the sixth day, 95% of all emails that would be opened were opened. (I'd turn that around and point out that 5-20% of your opens can mean a lot of people - so don't base campaign evaluations on immediate results, and keep landing pages etc. active for long enough to catch "latecomers")
* The average unique open rate for all industries was 26.65%.
* The average click-through rate, the percentage of emails containing links that were clicked upon, for all industries was 4.27%.
* Emails with personalized subject lines were opened more often (32.49% compared to 26.65%) and received higher click rates (8.45% compared to 4.27%) than emails with personalized messages only or no personalization.
[This post brought to you by Campaigner Email Marketing]
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