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Responsys, Coremetrics Tie Site Behavior to E-Mail Marketing
I'm not usually into reporting on vendor announcements, but this is a really neat thing. It's not a new idea, but seems to be a more comprehensive implementation of it.
Websites can set parameters which define when the behavior of a visitor at that site can trigger an appropriate email to that visitor.
So, for example, if a shopping cart is abandoned, the visitor automatically gets an email a couple of days later with a special offer for the item they had in that cart, to encourage them to go back and complete the transaction.
That sort of thing draws a huge response.
Mind you, what happens when customers realize they only have to abandon shopping carts to get sent a nice coupon later...?
I'm not usually into reporting on vendor announcements, but this is a really neat thing. It's not a new idea, but seems to be a more comprehensive implementation of it.
Websites can set parameters which define when the behavior of a visitor at that site can trigger an appropriate email to that visitor.
So, for example, if a shopping cart is abandoned, the visitor automatically gets an email a couple of days later with a special offer for the item they had in that cart, to encourage them to go back and complete the transaction.
That sort of thing draws a huge response.
Mind you, what happens when customers realize they only have to abandon shopping carts to get sent a nice coupon later...?
Permalink | October 03, 2004 |
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